End User License Agreement (EULA)

Last Updated: October 8, 2025

This End User License Agreement ("Agreement") is a legal agreement between you ("User," "you," or "your") and Seungho Choi ("Licensor," "we," "us," or "our") for the Simple Rizz mobile application (the "App").

By downloading, installing, or using the App, you agree to be bound by the terms of this Agreement. If you do not agree to these terms, do not download, install, or use the App.

1. License Grant

Subject to your compliance with this Agreement, we grant you a limited, non-exclusive, non-transferable, revocable license to download, install, and use the App on your personal iOS device for your personal, non-commercial use.

This license permits you to:

• Install and use the App on iOS devices that you own or control
• Use the App's features and services in accordance with their intended purpose
• Create and maintain one user account

This license does NOT permit you to:

• Distribute, sell, lease, rent, lend, or sublicense the App
• Copy, modify, or create derivative works from the App
• Reverse engineer, decompile, or disassemble the App
• Remove or alter any proprietary notices or labels
• Use the App for any commercial purpose without written permission
• Transfer your license to another person

2. License Restrictions

You agree that you will not:

Technical Restrictions:

• Attempt to gain unauthorized access to the App or its related systems
• Use any automated system (bots, scrapers, etc.) to access the App
• Interfere with or disrupt the App's functionality or servers
• Circumvent or disable any security features or access controls
• Introduce viruses, malware, or other harmful code
• Exploit bugs, errors, or vulnerabilities for any purpose

Usage Restrictions:

• Use the App in violation of any applicable laws or regulations
• Use the App to harm, harass, threaten, or impersonate others
• Create multiple accounts to circumvent restrictions
• Share your account credentials with others
• Use the App for any fraudulent or illegal activity
• Attempt to access other users' accounts or data

Content Restrictions:

• Submit content that violates any third-party rights
• Upload illegal, harmful, or offensive content
• Use the App to transmit spam or unsolicited communications
• Submit false, misleading, or deceptive information

Intellectual Property Restrictions:

• Copy, reproduce, or distribute App content without permission
• Use our trademarks, logos, or branding without authorization
• Create works that compete with or replicate the App
• Extract or repurpose our algorithms or AI models

Violation of these restrictions may result in immediate termination of your license and legal action.

3. Intellectual Property Rights

Ownership:

The App and all of its content, features, functionality, software, source code, algorithms, user interfaces, designs, graphics, text, and other materials (excluding User Content) are owned by Seungho Choi or our licensors.

All rights, title, and interest in and to the App, including all intellectual property rights, remain with us. This Agreement does not grant you any ownership rights to the App.

Trademarks:

"Simple Rizz" and all related logos, product and service names, designs, and slogans are trademarks of Seungho Choi. You may not use these marks without our prior written permission.

User Content:

You retain all rights to the content you create and submit through the App ("User Content"), including journal entries and reflections. However, by submitting User Content, you grant us a limited license to use, process, and store your content as necessary to provide the App's services, as detailed in our Terms of Service and Privacy Policy.

Third-Party Content:

The App may include content provided by third parties, including video tutorials and educational materials. Such content is the property of its respective owners and is protected by applicable copyright and intellectual property laws.

Feedback:

If you provide us with ideas, suggestions, or feedback about the App ("Feedback"), you grant us an unrestricted, perpetual, worldwide, royalty-free license to use, modify, and incorporate such Feedback into our services without any obligation to you.

4. Updates and Modifications

App Updates:

We may, from time to time, develop updates, patches, bug fixes, or new versions of the App ("Updates"). Updates may be automatically downloaded and installed on your device, depending on your device settings.

You understand that:

• Updates may change, modify, or remove App features
• You may be required to install Updates to continue using the App
• Failure to install Updates may result in degraded functionality or security vulnerabilities

Service Modifications:

We reserve the right to modify, suspend, or discontinue any aspect of the App at any time, with or without notice. We shall not be liable for any modification, suspension, or discontinuation of the App or any feature.

Agreement Modifications:

We may update this Agreement from time to time. If we make material changes, we will notify you through the App or via email. Your continued use of the App after such notification constitutes acceptance of the updated Agreement.

5. Privacy and Data Collection

Your privacy is important to us. The App collects and processes personal data in accordance with our Privacy Policy, which is incorporated into this Agreement by reference.

Data Collection:

The App collects:

• Account information (email, authentication data)
• User Content (journal entries, reflections)
• Usage data (interactions, features used, time spent)
• Device information (device type, OS version, identifiers)
• Analytics data (app performance, crash reports)

Data Use:

We use your data to:

• Provide App services and features
• Generate AI-powered coaching and feedback
• Improve App functionality and user experience
• Analyze usage patterns and trends
• Communicate with you about the App

Third-Party Services:

The App uses third-party services for analytics (Mixpanel), AI processing (OpenAI), video hosting (Vimeo), and infrastructure (Heroku). These services have their own privacy policies governing their data practices.

For complete details on data collection, use, and your rights, please review our Privacy Policy.

6. Disclaimers and Warranties

AS IS Provision:

THE APP IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, INCLUDING:

• Warranties of merchantability, fitness for a particular purpose, and non-infringement
• Warranties regarding accuracy, reliability, or completeness of content
• Warranties that the App will be uninterrupted, secure, or error-free
• Warranties that defects will be corrected
• Warranties regarding AI-generated coaching or recommendations

No Professional Advice:

The App provides educational content and AI-generated coaching for informational purposes only. This does not constitute professional advice (psychological, medical, legal, financial, or otherwise).

No Guaranteed Results:

We do not guarantee any specific results, outcomes, or improvements from using the App. Results vary based on individual circumstances and effort.

Third-Party Content:

We do not warrant the accuracy, reliability, or quality of third-party content, including video tutorials and educational materials.

Your Responsibility:

You acknowledge that:

• You use the App at your own risk
• You are responsible for evaluating the suitability of App features for your needs
• You should consult with qualified professionals for specific advice
• Implementation of AI coaching or tutorial techniques is at your discretion

7. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

Exclusion of Damages:

WE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING:

• Loss of profits, revenue, or business opportunities
• Loss of data or information
• Loss of goodwill or reputation
• Business interruption
• Personal injury or property damage
• Emotional distress or psychological harm

ARISING FROM:

• Your use or inability to use the App
• AI-generated coaching or recommendations
• Any content or conduct in the App
• Unauthorized access to your account or data
• Bugs, errors, or interruptions in the App
• Implementation of techniques or advice from the App

Liability Cap:

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE GREATER OF:

(A) The amount you paid for the App in the 12 months preceding the claim, or
(B) $100 USD

Basis of the Bargain:

These limitations are fundamental elements of the bargain between you and us. The App would not be provided without these limitations.

Jurisdictional Limitations:

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In such jurisdictions, our liability shall be limited to the maximum extent permitted by law.

8. Indemnification

You agree to indemnify, defend, and hold harmless Seungho Choi and our affiliates, officers, agents, employees, and partners from any claims, liabilities, damages, losses, costs, or expenses (including reasonable attorneys' fees) arising from:

• Your use or misuse of the App
• Your violation of this Agreement
• Your violation of any applicable laws or regulations
• Your User Content or any content you submit
• Your violation of any third-party rights
• Any actions taken by others using your account

We reserve the right to assume exclusive defense and control of any matter subject to indemnification, in which case you agree to cooperate with our defense.

This indemnification obligation survives termination of this Agreement.

9. Term and Termination

Term:

This Agreement begins when you first download or use the App and continues until terminated by either party.

Termination by You:

You may terminate this Agreement at any time by:

• Deleting the App from all your devices
• Deleting your user account through app settings or by contacting support
• Ceasing all use of the App

Termination by Us:

We may terminate or suspend your license immediately, without notice, if:

• You violate any provision of this Agreement
• You engage in fraudulent, abusive, or illegal activity
• We discontinue the App or specific features
• We determine termination is necessary for legal, security, or technical reasons

Effect of Termination:

Upon termination:

• Your license to use the App immediately ceases
• You must delete the App from all devices
• Your account and User Content may be deleted (subject to our data retention policies)
• Provisions that by their nature should survive (including indemnification, liability limitations, and dispute resolution) shall survive termination

No Refunds:

If paid features are introduced in the future, termination does not entitle you to refunds of any fees already paid, except as required by law or our refund policy.

10. Governing Law and Dispute Resolution

Governing Law:

This Agreement shall be governed by and construed in accordance with the laws of South Korea, without regard to conflict of law principles.

Informal Resolution:

Before initiating any formal proceedings, you agree to first contact us at schowy1@gmail.com to attempt informal resolution. We will work in good faith to resolve disputes within 30 days.

Arbitration:

If informal resolution fails, any dispute, controversy, or claim arising out of or relating to this Agreement shall be resolved through binding arbitration administered by the Korean Commercial Arbitration Board.

Arbitration Terms:

• Arbitration shall be conducted in Seoul, South Korea
• Proceedings may be in English or Korean
• The arbitrator's decision shall be final and binding
• Each party shall bear their own costs unless the arbitrator decides otherwise

Exceptions:

Either party may seek equitable relief (including injunctions) in court for:

• Protection of intellectual property rights
• Prevention of unauthorized use of the App
• Protection of confidential information

Class Action Waiver:

You agree that disputes must be brought individually and not as part of any class, consolidated, or representative action. No arbitration or proceeding shall be joined with any other.

Jurisdiction:

For matters not subject to arbitration, you consent to the exclusive jurisdiction and venue of courts located in Seoul, South Korea.

11. Export Compliance

You agree to comply with all applicable export and import control laws and regulations. You may not use or export the App in violation of any laws or regulations, including but not limited to:

• Export restrictions imposed by your country of residence
• Import restrictions of any country where you use the App
• Prohibitions on providing the App to prohibited persons or entities

You represent that you are not:

• Located in a country subject to comprehensive sanctions
• Listed on any government prohibited or restricted party list
• Otherwise prohibited from using the App under applicable laws

12. Government Use

If you are a government entity or using the App on behalf of a government, the App is considered "commercial computer software" and "commercial computer software documentation" as defined in applicable regulations.

Government users acquire only those rights specified in this Agreement, consistent with applicable regulations.

13. Apple-Specific Terms

If you downloaded the App from Apple's App Store, the following additional terms apply:

Acknowledgment:

This Agreement is between you and Seungho Choi only, not with Apple Inc. ("Apple"). We, not Apple, are solely responsible for the App and its content.

Scope of License:

Your license to use the App is limited to a non-transferable license to use the App on Apple-branded products that you own or control, as permitted by the App Store Terms of Service.

Maintenance and Support:

We are solely responsible for providing maintenance and support services for the App. Apple has no obligation to provide any maintenance or support.

Warranty:

To the extent any warranty applies despite our disclaimers, Apple has no warranty obligation with respect to the App. Any claims relating to the App or your possession and use of it are our responsibility, not Apple's.

Product Claims:

We, not Apple, are responsible for addressing any claims relating to the App or your use of it, including:

• Product liability claims
• Claims that the App fails to conform to legal or regulatory requirements
• Claims arising under consumer protection or similar legislation

Intellectual Property Claims:

We are responsible for investigating, defending, settling, and discharging any claim that the App infringes a third party's intellectual property rights.

Third-Party Beneficiary:

Apple and its subsidiaries are third-party beneficiaries of this Agreement. Upon your acceptance, Apple has the right to enforce this Agreement against you as a third-party beneficiary.

Export Compliance:

You represent that:

• You are not located in a country subject to a U.S. Government embargo or designated as a "terrorist supporting" country
• You are not listed on any U.S. Government list of prohibited or restricted parties

Contact Information:

For questions, complaints, or claims regarding the App, contact:

Seungho Choi
Email: schowy1@gmail.com
Address: Buil-ro 203, Gyeonggi-do, South Korea

14. Miscellaneous Provisions

Entire Agreement:

This Agreement, together with our Terms of Service and Privacy Policy, constitutes the entire agreement between you and us regarding the App and supersedes all prior agreements, representations, and understandings.

Severability:

If any provision of this Agreement is found invalid or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.

Waiver:

Our failure to enforce any right or provision shall not constitute a waiver of such right or provision. No waiver shall be deemed a continuing waiver or waiver of any other provision.

Assignment:

You may not assign or transfer your rights under this Agreement without our prior written consent. We may assign this Agreement without restriction. Any attempted assignment in violation of this provision is void.

Force Majeure:

We shall not be liable for any delay or failure to perform due to causes beyond our reasonable control, including natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, pandemics, strikes, or internet/telecommunications failures.

No Third-Party Rights:

This Agreement does not and is not intended to confer any rights or remedies upon any person other than you and us.

Notices:

We may provide notices to you via email, in-app notifications, or by posting on our website. Notices to us should be sent to schowy1@gmail.com.

Relationship:

Nothing in this Agreement creates any partnership, joint venture, employment, or agency relationship between you and us.

Headings:

Section headings are for convenience only and do not affect interpretation of this Agreement.

Interpretation:

In this Agreement, "including" means "including but not limited to." References to "days" mean calendar days.

Language:

This Agreement may be translated into other languages for convenience. In case of conflict, the English version shall prevail.

Survival:

Provisions that by their nature should survive termination shall survive, including intellectual property rights, disclaimers, liability limitations, indemnification, and dispute resolution.

Contact for Questions:

If you have questions about this Agreement, contact us at schowy1@gmail.com.

15. Acknowledgment and Acceptance

BY DOWNLOADING, INSTALLING, OR USING THE APP, YOU ACKNOWLEDGE THAT:

1. You have read and understood this Agreement
2. You agree to be bound by its terms and conditions
3. You are of legal age to enter into this Agreement
4. You have the authority to enter into this Agreement
5. You understand the disclaimers and limitations of liability
6. You consent to the collection and use of data as described in our Privacy Policy

If you do not agree with any provision of this Agreement, you must immediately cease using the App and delete it from all devices.